243 Marketing Plan Success Criteria

What is involved in Marketing Plan

Find out what the related areas are that Marketing Plan connects with, associates with, correlates with or affects, and which require thought, deliberation, analysis, review and discussion. This unique checklist stands out in a sense that it is not per-se designed to give answers, but to engage the reader and lay out a Marketing Plan thinking-frame.

How far is your company on its Marketing Plan journey?

Take this short survey to gauge your organization’s progress toward Marketing Plan leadership. Learn your strongest and weakest areas, and what you can do now to create a strategy that delivers results.

To address the criteria in this checklist for your organization, extensive selected resources are provided for sources of further research and information.

Start the Checklist

Below you will find a quick checklist designed to help you think about which Marketing Plan related domains to cover and 243 essential critical questions to check off in that domain.

The following domains are covered:

Marketing Plan, B.C.G. Analysis, Brand equity, Break even analysis, Business plan, Competitor analysis, Contribution margin analysis, Corrective Action, Critical path analysis, Critical success factor, Direct marketing, Discounts and allowances, Environmental scanning, G.E. Multi Factoral analysis, Gantt chart, Geographical pricing, Gross contribution, Gross profit, H. A. Simon, Management accounting, Management information system, Market research, Market segment, Market share, Market size, Marketing Research, Marketing management, Marketing mix, Marketing strategies, Marketing strategy, Mission statement, Net contribution, Net profit, New product development, Organizational culture, Pareto principle, Perceptual mapping, Performance indicator, Price elasticity of demand, Pricing objectives, Pricing strategies, Product Life Cycle Management, Product line, Product management, Product portfolio, Profit on sales, Program Evaluation and Review Technique, Promotional mix, Public relations, Punched cards, Quality Function Deployment, Return on investment, SWOT Analysis, Sales promotion, Strategic management, Sustainable competitive advantage, Unique selling proposition, Viral marketing, Vision statement, Word of mouth marketing:

Marketing Plan Critical Criteria:

Own Marketing Plan failures and work towards be a leading Marketing Plan expert.

– Think about the people you identified for your Marketing Plan project and the project responsibilities you would assign to them. what kind of training do you think they would need to perform these responsibilities effectively?

– What other organizational variables, such as reward systems or communication systems, affect the performance of this Marketing Plan process?

– Is the promotion consistent with the product positioning and other marketing plans?

– Risk factors: what are the characteristics of Marketing Plan that make it risky?

B.C.G. Analysis Critical Criteria:

Pilot B.C.G. Analysis outcomes and question.

– How do you incorporate cycle time, productivity, cost control, and other efficiency and effectiveness factors into these Marketing Plan processes?

– What are the disruptive Marketing Plan technologies that enable our organization to radically change our business processes?

– What is Effective Marketing Plan?

Brand equity Critical Criteria:

Deduce Brand equity goals and create Brand equity explanations for all managers.

– What are the top 3 things at the forefront of our Marketing Plan agendas for the next 3 years?

– What are specific Marketing Plan Rules to follow?

Break even analysis Critical Criteria:

Test Break even analysis planning and get the big picture.

– What are your current levels and trends in key measures or indicators of Marketing Plan product and process performance that are important to and directly serve your customers? how do these results compare with the performance of your competitors and other organizations with similar offerings?

– Are accountability and ownership for Marketing Plan clearly defined?

– What about Marketing Plan Analysis of results?

Business plan Critical Criteria:

Infer Business plan risks and finalize the present value of growth of Business plan.

– Its important to reach your customers. Every business, if wise, will have a promotion and advertising plan. You need to consider the image you want to project to your customers about your business. Will your business stand out because you are a proven a leader in the service or product industry by providing innovative services or products, or you provide customer confidence by providing high quality Customer Service?

– How do your measurements capture actionable Marketing Plan information for use in exceeding your customers expectations and securing your customers engagement?

– What are the key elements of your Marketing Plan performance improvement system, including your evaluation, organizational learning, and innovation processes?

– Have Business Plans with your Critical Preferred Vendors?

– Which Marketing Plan goals are the most important?

– Do you need to develop a Human Resources manual?

– How do you plan to address Customer Service?

– Do we offer Superior Customer Service?

Competitor analysis Critical Criteria:

Discuss Competitor analysis visions and maintain Competitor analysis for success.

– Think about the kind of project structure that would be appropriate for your Marketing Plan project. should it be formal and complex, or can it be less formal and relatively simple?

– Is Marketing Plan Realistic, or are you setting yourself up for failure?

– Do you monitor the effectiveness of your Marketing Plan activities?

Contribution margin analysis Critical Criteria:

Jump start Contribution margin analysis leadership and devote time assessing Contribution margin analysis and its risk.

– How to deal with Marketing Plan Changes?

Corrective Action Critical Criteria:

Reorganize Corrective Action risks and diversify disclosure of information – dealing with confidential Corrective Action information.

– Has management taken appropriate corrective actions related to reports from external sources for their implications for enterprise Risk Management?

– Are information security events and weaknesses associated with information systems communicated in a manner to allow timely corrective action to be taken?

– Do we review the EFFECTIVENESS of corrective actions -were the actions taken successful in eliminating the cause(s) of nonconformities?

– What new services of functionality will be implemented next with Marketing Plan ?

– How do we measure improved Marketing Plan service perception, and satisfaction?

– What is the frequency of product failures and adequacy of corrective actions?

– How do we decide if there is any corrective action needed?

– Corrective action by supplier on affected product?

– What are our Marketing Plan Processes?

Critical path analysis Critical Criteria:

Confer over Critical path analysis failures and integrate design thinking in Critical path analysis innovation.

– How do we maintain Marketing Plans Integrity?

Critical success factor Critical Criteria:

Nurse Critical success factor quality and find the essential reading for Critical success factor researchers.

– Another critical success factor is that appropriate governance needs to be in place. That is, is an appropriate organizational structure in place to manage the organization facing the cloud computing solution?

– What is the difference between Key Performance Indicators KPI and Critical Success Factors CSF in a Business Strategic decision?

– What are the critical success factors which will support the expansion and wide adoption of IoT applications?

– Describe what you have found to be the critical success factors for a successful implementation?

– How do we know that any Marketing Plan analysis is complete and comprehensive?

– What are the critical success factors?

Direct marketing Critical Criteria:

Concentrate on Direct marketing planning and look at it backwards.

– Who will be responsible for deciding whether Marketing Plan goes ahead or not after the initial investigations?

– Does our organization need more Marketing Plan education?

– Are there Marketing Plan Models?

Discounts and allowances Critical Criteria:

Use past Discounts and allowances projects and define what our big hairy audacious Discounts and allowances goal is.

– Consider your own Marketing Plan project. what types of organizational problems do you think might be causing or affecting your problem, based on the work done so far?

– Can Management personnel recognize the monetary benefit of Marketing Plan?

– Do Marketing Plan rules make a reasonable demand on a users capabilities?

Environmental scanning Critical Criteria:

Test Environmental scanning engagements and correct better engagement with Environmental scanning results.

– what is the best design framework for Marketing Plan organization now that, in a post industrial-age if the top-down, command and control model is no longer relevant?

– How will we insure seamless interoperability of Marketing Plan moving forward?

G.E. Multi Factoral analysis Critical Criteria:

Trace G.E. Multi Factoral analysis engagements and be persistent.

– What vendors make products that address the Marketing Plan needs?

– What are the Key enablers to make this Marketing Plan move?

Gantt chart Critical Criteria:

Guide Gantt chart issues and research ways can we become the Gantt chart company that would put us out of business.

– What may be the consequences for the performance of an organization if all stakeholders are not consulted regarding Marketing Plan?

– How do we ensure that implementations of Marketing Plan products are done in a way that ensures safety?

– What is a GANTT Chart?

Geographical pricing Critical Criteria:

Think about Geographical pricing issues and raise human resource and employment practices for Geographical pricing.

– Is there a Marketing Plan Communication plan covering who needs to get what information when?

– What are the business goals Marketing Plan is aiming to achieve?

Gross contribution Critical Criteria:

Define Gross contribution leadership and budget the knowledge transfer for any interested in Gross contribution.

– Why is it important to have senior management support for a Marketing Plan project?

– Have all basic functions of Marketing Plan been defined?

– Is the scope of Marketing Plan defined?

Gross profit Critical Criteria:

Deliberate Gross profit results and forecast involvement of future Gross profit projects in development.

– In the case of a Marketing Plan project, the criteria for the audit derive from implementation objectives. an audit of a Marketing Plan project involves assessing whether the recommendations outlined for implementation have been met. in other words, can we track that any Marketing Plan project is implemented as planned, and is it working?

– What potential environmental factors impact the Marketing Plan effort?

– Is gross profit holding?

H. A. Simon Critical Criteria:

Accumulate H. A. Simon strategies and use obstacles to break out of ruts.

– Who is responsible for ensuring appropriate resources (time, people and money) are allocated to Marketing Plan?

Management accounting Critical Criteria:

Familiarize yourself with Management accounting tactics and grade techniques for implementing Management accounting controls.

– How do we go about Comparing Marketing Plan approaches/solutions?

– Is a Marketing Plan Team Work effort in place?

– How to Secure Marketing Plan?

Management information system Critical Criteria:

Probe Management information system risks and report on the economics of relationships managing Management information system and constraints.

– At what point will vulnerability assessments be performed once Marketing Plan is put into production (e.g., ongoing Risk Management after implementation)?

– How important is Marketing Plan to the user organizations mission?

– What are internal and external Marketing Plan relations?

Market research Critical Criteria:

Have a session on Market research adoptions and clarify ways to gain access to competitive Market research services.

– Does the software allow users to bring in data from outside the company on-the-flylike demographics and market research to augment corporate data?

– How do mission and objectives affect the Marketing Plan processes of our organization?

– When a Marketing Plan manager recognizes a problem, what options are available?

– What is our Marketing Plan Strategy?

Market segment Critical Criteria:

Pay attention to Market segment issues and diversify by understanding risks and leveraging Market segment.

– Users increasingly demand from web sites the ability to get information that is customized to their interests and needs. Many web sites now tailor their content through the use of architectures designed to support multiple audience types, or through technologies that allow users to profile their personal interests. These kinds of sites demonstrate that their designers are sensitive to the fact the users arent all the same. Besides the influence of users, marketing efforts have driven this trend to a large degree: why present general information to the broadest audience (e.g., trying to sell tobacco products to everyone, including the antismoking activists) when you can target information to prequalified market segments (e.g., selling expensive cigars to yuppies)?

– As a CSP undertakes to build out or take a fresh look at its service offerings, the CSP should clearly define its business strategy and related risk management philosophy. What market segments or industries does the CSP intend to serve?

– To what extent will this product open up new market segments (e.g., industry lines, customer groups, geographical areas) that may be valuable also for other product lines?

– How do you identify and anticipate how requirements and changing expectations will differ across CUSTOMERS, CUSTOMER groups, and market SEGMENTS and across the CUSTOMER life cycle?

– Can we establish a new market segmentation strategy focused on potential profitability and willingness to purchase?

– What tools and technologies are needed for a custom Marketing Plan project?

– Which of the market segments will be the target market for this campaign?

– What market segments or industries does the CSP intend to serve?

– What are the short and long-term Marketing Plan goals?

– What market segment(s) are served by the company?

Market share Critical Criteria:

Focus on Market share visions and cater for concise Market share education.

– Are the calculated sales volumes realistic, taking into account the competitive position, realistic market share, importance of customer problem/pain and stage/maturity of customer needs?

– Have the types of risks that may impact Marketing Plan been identified and analyzed?

– What are all of our Marketing Plan domains and what do they do?

– What drives market share?

Market size Critical Criteria:

Mix Market size quality and know what your objective is.

– What prevents me from making the changes I know will make me a more effective Marketing Plan leader?

– Given the defined customer segment and defined problem/pain, what is the potential market size?

– How do we Improve Marketing Plan service perception, and satisfaction?

Marketing Research Critical Criteria:

Graph Marketing Research leadership and assess and formulate effective operational and Marketing Research strategies.

– What are our needs in relation to Marketing Plan skills, labor, equipment, and markets?

– In what way(s) did marketing research help shape CRM?

Marketing management Critical Criteria:

Match Marketing management results and describe the risks of Marketing management sustainability.

– Think about the functions involved in your Marketing Plan project. what processes flow from these functions?

– How can skill-level changes improve Marketing Plan?

Marketing mix Critical Criteria:

Sort Marketing mix tactics and suggest using storytelling to create more compelling Marketing mix projects.

– Do we cover the five essential competencies-Communication, Collaboration,Innovation, Adaptability, and Leadership that improve an organizations ability to leverage the new Marketing Plan in a volatile global economy?

– Identify a product that has been successfully modified to meet changing consumer needs and, as a result, has avoided the decline stage. can we modify the market, the product, or the marketing mix?

– Are assumptions made in Marketing Plan stated explicitly?

– Are we Assessing Marketing Plan and Risk?

Marketing strategies Critical Criteria:

Huddle over Marketing strategies quality and look at it backwards.

Marketing strategy Critical Criteria:

Discuss Marketing strategy management and integrate design thinking in Marketing strategy innovation.

– How does our company use its web-site for Customer Service and / or customer relationship building?

– What kind of marketing strategy would you use in each stage to keep our products at the forefront?

– What kind of marketing strategy would you use in each stage to keep the product at the forefront?

– What is our Increasing importance of integrated marketing communications … why?

– What are the parts of a marketing strategy?

Mission statement Critical Criteria:

Trace Mission statement leadership and customize techniques for implementing Mission statement controls.

– What do you do if your organization does not have a published mission statement or set of values?

– Will Marketing Plan deliverables need to be tested and, if so, by whom?

– Mission Statement: Purpose; Business; Values Reason to be?

– How would one define Marketing Plan leadership?

Net contribution Critical Criteria:

Reorganize Net contribution projects and ask what if.

– How can we incorporate support to ensure safe and effective use of Marketing Plan into the services that we provide?

– Is Marketing Plan Required?

Net profit Critical Criteria:

Disseminate Net profit risks and plan concise Net profit education.

– Is maximizing Marketing Plan protection the same as minimizing Marketing Plan loss?

New product development Critical Criteria:

Experiment with New product development results and explain and analyze the challenges of New product development.

– A dramatic step toward becoming a learning organization is to appoint a chief training officer (CTO) or a chief learning officer (CLO). Many organizations claim to value Human Resources, but how many have a Human Resources representative involved in discussions about research and development commercialization, new product development, the strategic vision of the company, or increasing shareholder value?

– Are there any easy-to-implement alternatives to Marketing Plan? Sometimes other solutions are available that do not require the cost implications of a full-blown project?

– Project type: what percent of resources should go to new product developments?

– Which step in new product development you think is the most important?

– What are the steps in the new product development process?

– How can new product development be sped up?

Organizational culture Critical Criteria:

Depict Organizational culture results and mentor Organizational culture customer orientation.

– What do we need to know, and how do we get the information required to answer this question, especially with regard to our organizational culture, technological roadmap, and where both organizations are moving in the long term?

– How is the way you as the leader think and process information affecting your organizational culture?

– What sources do you use to gather information for a Marketing Plan study?

– Will the organizational culture support new values of the agile team?

– What will drive Marketing Plan change?

Pareto principle Critical Criteria:

Accelerate Pareto principle goals and oversee implementation of Pareto principle.

– For your Marketing Plan project, identify and describe the business environment. is there more than one layer to the business environment?

– How do we go about Securing Marketing Plan?

Perceptual mapping Critical Criteria:

Audit Perceptual mapping results and oversee implementation of Perceptual mapping.

– How will you know that the Marketing Plan project has been successful?

Performance indicator Critical Criteria:

Mine Performance indicator engagements and look for lots of ideas.

– What is the importance of knowing the key performance indicators KPIs for a business process when trying to implement a business intelligence system?

– Choosing good key performance indicators (KPI Key Performance Indicators) did we start from the question How do you measure a companys success?

– What is the availability of and cost of internal Quality Assurance manpower necessary to monitor each performance indicator?

– Kpi key performance indicators opportunities. are there opportunities to use the field/table to measure performance?

– Among the Marketing Plan product and service cost to be estimated, which is considered hardest to estimate?

– How does the proposed solution help measure each performance indicator?

– Have you identified your Marketing Plan key performance indicators?

– Which are the key performance indicators for Customer Service?

– What are valid performance indicators for the service desk?

– What are your performance indicators?

Price elasticity of demand Critical Criteria:

Detail Price elasticity of demand engagements and shift your focus.

Pricing objectives Critical Criteria:

Track Pricing objectives strategies and describe which business rules are needed as Pricing objectives interface.

– Do we aggressively reward and promote the people who have the biggest impact on creating excellent Marketing Plan services/products?

Pricing strategies Critical Criteria:

Probe Pricing strategies risks and suggest using storytelling to create more compelling Pricing strategies projects.

– What are our best practices for minimizing Marketing Plan project risk, while demonstrating incremental value and quick wins throughout the Marketing Plan project lifecycle?

Product Life Cycle Management Critical Criteria:

Give examples of Product Life Cycle Management tactics and oversee Product Life Cycle Management requirements.

– Can we explain the difference between maintaining, harvesting, and dropping a brand in the decline stage. why might we select one of these strategies over the other?

– Considering that only one in ten new products succeed, what is the motivation for companies to launch such an astounding number of new products?

– After buying and using the product, will the customer be inclined to recommend our product to a friend?

– What is our purpose for test marketing. what potential problems may complicate test marketing?

– What does creating new use situations mean in managing a products life cycle?

– What are we trying to do whilst progressing a product development lifecycle ?

– Have we built customer-driven innovation into our organization?

– What is the cost of not providing visibility of pending change?

– What did you use to determine which stage the products were in?

– What must happen before a product can be developed?

– Which product life-cycle stage, if any,is the most important?

– What is the cost of a slow change process?

– How much are existing products costing?

– Which factors have an impact on plm?

– What is involved in idea screening?

– What are the solutions of plm?

– When to break compatibility?

– What kind of product is it?

– What is a product concept?

– What is a new product?

Product line Critical Criteria:

Investigate Product line risks and define what do we need to start doing with Product line.

– Markets, products and technologies provide another set of dimensions across which managers seek balance. The question faced is: do you have the appropriate split in R&D spending across your various product lines?

– To what extent will this product improve cost effectiveness that may be utilized by other product lines and business areas?

– To what extent will this product introduce or strengthen alliances that may be utilized also for other product lines?

– Do you have the appropriate split in R&D spending across your various product lines?

Product management Critical Criteria:

Grade Product management management and research ways can we become the Product management company that would put us out of business.

– A vital question in new product management is: how should the business most effectively invest its research and development (r&d) and new product resources?

– In marketplace businesses what is the optimal relationship between product management Category Management and marketing?

– What is the optimal relationship between Product Management Category Management and Marketing?

– What are the a best practices for Agile SCRUM Product Management?

Product portfolio Critical Criteria:

Prioritize Product portfolio issues and gather practices for scaling Product portfolio.

– Alignment of support costs and related resources to the high return products can have a dramatic impact on the bottom line. How do you manage this?

– What kind of product structure, configurability and modularity would enable more efficient productisation and renewal of the product portfolio?

– Does Supply Chain Integration Mediate the Relationships between Product/Process Strategy and Service Performance?

– How do you incorporate the results of the performance attribution analysis in the management of the product?

– How well do my customer and we understand the requirements at the beginning of the project?

– Do we need to provide management with visible progress throughout the project?

– How well does the product fit with our current and planned product portfolio?

– What are potential threats from alternative (or disruptive) technologies?

– How are client service duties allocated among client service officers?

– How well does the product fit our current customer base?

– What are the strengths and weaknesses of the strategy?

– How well do we understand the system architecture?

– What techniques are used to optimize portfolios?

– How can new ideas be obtained from customers?

– What specific research is conducted?

– How extensive and aggressive?

– What is a statement of work?

– When do you terminate?

– What is a Product?

Profit on sales Critical Criteria:

Study Profit on sales issues and oversee Profit on sales requirements.

– Who will be responsible for documenting the Marketing Plan requirements in detail?

Program Evaluation and Review Technique Critical Criteria:

Pilot Program Evaluation and Review Technique goals and probe Program Evaluation and Review Technique strategic alliances.

– What are your results for key measures or indicators of the accomplishment of your Marketing Plan strategy and action plans, including building and strengthening core competencies?

– Does Marketing Plan systematically track and analyze outcomes for accountability and quality improvement?

– Does Marketing Plan analysis isolate the fundamental causes of problems?

Promotional mix Critical Criteria:

Facilitate Promotional mix results and look at it backwards.

– What role does communication play in the success or failure of a Marketing Plan project?

– Which of the elements of the promotional mix is usually regarded as most credible?

– Is the Marketing Plan organization completing tasks effectively and efficiently?

– Which promotional tools would be most effective in our promotional mix?

– Does the Marketing Plan task fit the clients priorities?

Public relations Critical Criteria:

Chat re Public relations projects and differentiate in coordinating Public relations.

– If the single biggest influence in shaping consumers attitudes is community organizations, what are they and how can public relations help?

– What are your public relations problems and opportunities based on the product/program and consumer lifecycles?

– What are the problems, opportunities and anticipated issues that public relations can address?

– Do several people in different organizational units assist with the Marketing Plan process?

– What do public relations professionals need to do to become excellent leaders?

Punched cards Critical Criteria:

Detail Punched cards strategies and correct better engagement with Punched cards results.

– What is the purpose of Marketing Plan in relation to the mission?

– What are the long-term Marketing Plan goals?

Quality Function Deployment Critical Criteria:

Coach on Quality Function Deployment visions and observe effective Quality Function Deployment.

– How is the value delivered by Marketing Plan being measured?

– Are there recognized Marketing Plan problems?

Return on investment Critical Criteria:

Incorporate Return on investment planning and sort Return on investment activities.

– How important are hard measurements that show return on investment compared to soft measurements that demonstrate customer satisfaction and public perception?

– Does the expected return on investment (roi) of this new collection justify putting it in place?

– Is Return on Investment addressed?

SWOT Analysis Critical Criteria:

Grasp SWOT Analysis strategies and slay a dragon.

– Who will be responsible for making the decisions to include or exclude requested changes once Marketing Plan is underway?

– When was your last SWOT analysis for Internal Audit?

Sales promotion Critical Criteria:

Steer Sales promotion issues and triple focus on important concepts of Sales promotion relationship management.

– What is the source of the strategies for Marketing Plan strengthening and reform?

– What are the barriers to increased Marketing Plan production?

Strategic management Critical Criteria:

Design Strategic management risks and plan concise Strategic management education.

– Do those selected for the Marketing Plan team have a good general understanding of what Marketing Plan is all about?

– Do the Marketing Plan decisions we make today help people and the planet tomorrow?

Sustainable competitive advantage Critical Criteria:

Group Sustainable competitive advantage issues and describe which business rules are needed as Sustainable competitive advantage interface.

– Does Marketing Plan analysis show the relationships among important Marketing Plan factors?

Unique selling proposition Critical Criteria:

Meet over Unique selling proposition quality and remodel and develop an effective Unique selling proposition strategy.

– What other jobs or tasks affect the performance of the steps in the Marketing Plan process?

Viral marketing Critical Criteria:

Communicate about Viral marketing issues and handle a jump-start course to Viral marketing.

– Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk about Marketing Plan. How do we gain traction?

Vision statement Critical Criteria:

Model after Vision statement tactics and integrate design thinking in Vision statement innovation.

– Do you have a copy of the current mission and vision statements, and portions of the strategic plan or objective related to this ERM project?

– What are the success criteria that will indicate that Marketing Plan objectives have been met and the benefits delivered?

– Are business goals and objectives a direct translation of the companys vision statement?

– How likely is the current Marketing Plan plan to come in on schedule or on budget?

– What are the Essentials of Internal Marketing Plan Management?

– Do you have a vision statement?

– What is our Vision Statement?

– What is our Vision Statement?

Word of mouth marketing Critical Criteria:

Collaborate on Word of mouth marketing risks and arbitrate Word of mouth marketing techniques that enhance teamwork and productivity.

– Can we do Marketing Plan without complex (expensive) analysis?

Conclusion:

This quick readiness checklist is a selected resource to help you move forward. Learn more about how to achieve comprehensive insights with the Marketing Plan Self Assessment:

store.theartofservice.com/Marketing-Plan-Complete-Self-Assessment/

Author: Gerard Blokdijk

CEO at The Art of Service | theartofservice.com

gerard.blokdijk@theartofservice.com

www.linkedin.com/in/gerardblokdijk

Gerard is the CEO at The Art of Service. He has been providing information technology insights, talks, tools and products to organizations in a wide range of industries for over 25 years. Gerard is a widely recognized and respected information expert. Gerard founded The Art of Service consulting business in 2000. Gerard has authored numerous published books to date.

External links:

To address the criteria in this checklist, these selected resources are provided for sources of further research and information:

Marketing Plan External links:

AN EXAMPLE OF A MARKETING PLAN – ubalt.edu
home.ubalt.edu/ntsbpitt/SpreeMPE.htm

5 Predictions to Guide Your Marketing Plan in 2017
www.entrepreneur.com/article/284484

4G Daily Marketing Plan (Checklist)
myprosperityrocks.com

B.C.G. Analysis External links:

B.C.G. Analysis – revolvy.com
www.revolvy.com/topic/B.C.G. Analysis&item_type=topic

Kids.Net.Au – Encyclopedia > B.C.G. Analysis
encyclopedia.kids.net.au/page/b./B.C.G._Analysis

Brand equity External links:

Brand Equity | 247PillsOnline
www.buyonlinesen.us.com/?brand-equity

MKTG FINAL– Brand Equity Flashcards | Quizlet
quizlet.com/110379024/mktg-final-brand-equity-flash-cards

What are examples of brand equity? | Brands and Branding
www.quora.com/What-are-examples-of-brand-equity

Break even analysis External links:

Break Even Analysis Flashcards | Quizlet
quizlet.com/206700471/break-even-analysis-flash-cards

Business plan External links:

Business Plan Templates
www.businessplantemplate.net

[PDF]Sample Business Plan Title Page |Cantonnewyork.us
cantonnewyork.us/wp-content/uploads/2010/09/sample_business_plan.pdf

Business Plan Basics – Small Business Administration
www.sba.gov/business-guide/plan/write-your-business-plan-template

Competitor analysis External links:

Salesla – Ecommerce Competitor Analysis Tool with …
salesla.com

Competitor Analysis for Digital Marketers | Rival IQ
app.rivaliq.com

Competitor Analysis Software – Track Competitors – Kompyte
www.kompyte.com

Contribution margin analysis External links:

Advantages or Disadvantages of Contribution Margin Analysis
smallbusiness.chron.com/advantages-disadvantages-contribution-margin-analysis-65…

Corrective Action External links:

[PDF]Instructions for Completing the Corrective Action …
www.in.gov/sboa/files/CAP – Instructions.pdf

Corrective Action – Title One – Google Sites
sites.google.com/a/emeradok8.com/title-one/corrective-action

Critical path analysis External links:

Critical Path Analysis Definition | Investopedia
investopedia.com/terms/c/critical-path-analysis.asp

[PDF]Critical Path Analysis to VPP STAR – KYSafe Training
kysafe.ky.gov/VPP Documents/KYVPPmechanics2006.pdf

Critical Path Analysis Excel® Template – Word Layouts
www.wordlayouts.com/tag/critical-path-analysis-excel-template

Critical success factor External links:

Email Validation: A Critical Success Factor in Email …
www.entrepreneur.com/article/298604

[PDF]“Comfort” as a Critical Success Factor in Blended …
files.eric.ed.gov/fulltext/EJ1113303.pdf

Direct marketing External links:

Infinity Direct – Integrated Direct Marketing
infinitydirect.com

Direct Marketing – Investopedia
investopedia.com/terms/d/direct-marketing.asp

Discounts and allowances External links:

Other Sales and Service Discounts and Allowances | …
fmcpa.cpa.state.tx.us/fiscalmoa/rev.jsp?num=3699

Assignment Ms Excel | Discounts And Allowances – Scribd
www.scribd.com/document/105704600/Assignment-Ms-Excel

Calculating Cash Discounts and Allowances – Accounting
www.bellaonline.com/articles/art47911.asp

Environmental scanning External links:

Environmental Scanning – James
www.horizon.unc.edu/courses/papers/enviroscan

Read this Business Essay and over 88,000 other research documents. Kmart Corporation – Environmental Scanning. Environmental Scanning …
4.5/5(1)

“Environmental Scanning: Radar for Organizational …
scholarcommons.sc.edu/libsci_facpub/68

Gantt chart External links:

Gantt Chart in Excel – Easy Excel Tutorial
www.excel-easy.com/examples/gantt-chart.html

Goodbye, Gantt Charts – Say Hello To The New Timeline
Ad · monday.com/Gantt/Chart

How to Create a Gantt Chart in Excel – Smartsheet
www.smartsheet.com/blog/gantt-chart-excel01

Geographical pricing External links:

GEOGRAPHICAL PRICING by Karolina Szyszkowska on Prezi
prezi.com/ol8053xw8ied/geographical-pricing

Geographical Pricing Policies by Jamie Pagdanganan on Prezi
prezi.com/ado73kamcbra/geographical-pricing-policies

Geographical Pricing – Investopedia
www.investopedia.com/terms/g/geographical-pricing.asp

Gross profit External links:

Gross profit Synonyms, Gross profit Antonyms | …
www.thesaurus.com/browse/gross+profit

Gross Profit Vs. Net Profit | Chron.com
smallbusiness.chron.com/gross-profit-vs-net-profit-4024.html

Gross Profit – Investopedia
investopedia.com/terms/g/grossprofit.asp

H. A. Simon External links:

Designers: H. A. Simon – FontFont
www.fontfont.com/designers/h–a–simon

H. A. Simon | Typekit
typekit.com/designers/h-a-simon

Management accounting External links:

Management accounting – AICPA
competency.aicpa.org/competencies/30-management-accounting

CHAPTER 1: Management Accounting Defined, …
www.albany.edu/~dc641869/Chapter04.htm

Amazon.com: Real Numbers: Management Accounting in a Lean Organization (9780972809900): Jean E. Cunningham, Orest Fiume, Emily Adams: Books
4.4/5(24)

Management information system External links:

[PDF]Management Information System Implementation …
hj.diva-portal.org/smash/get/diva2:545644/FULLTEXT02.pdf

Chronic Disease Management Information System (CDMIS)
www.cdc.gov/cdmis/index.html

TAMIS – Total Ammunition Management Information System
tamis.army.mil

Market research External links:

1Q | Instant Mobile Marketing / Market Research
1q.com

The Arcview Group | Cannabis Investment & Market Research
arcviewgroup.com

Research Now: Online Market Research Company
www.researchnow.com

Market segment External links:

Best’s Market Segment Outlooks
www.ambest.com/ratings/RatingOutlook.asp

[PDF]JOB TITLE: Market Segment Leader – Wiseco
www.wiseco.com/PDFs/Careers/MarketSegmentLeader.pdf

Market Segmentation – Encyclopedia – Business Terms | Inc.…
inc.com/encyclopedia/market-segmentation.html

Market share External links:

Report: Samsung Galaxy Market Share will drop below 20% …
www.xda-developers.com/samsung-galaxy-market-share

Market Share Reports in Title Insurance – HDEP …
hdep.com/market-share-reports-in-title-insurance

Property Insight : Marketing Products : Title Market Share
www.propertyinsight.biz/marketing_title_market_share.asp

Market size External links:

Pet Industry Market Size & Ownership Statistics
www.americanpetproducts.org/press_industrytrends.asp

Market size
market size. The number of individuals in a certain market who are potential buyers and/or sellers of a product or service. Companies are interested in knowing the market size before launching a new product or service in an area.

Marketing Research External links:

Mars Research – Marketing Research Services
marsresearch.com

Peters Marketing Research, Inc.
www.petersmktg.com

Participate in Paid Studies – AOC Marketing Research
aocresearch.com/participate-in-paid-studies

Marketing management External links:

CrossCap – Marketing Management Software
www.crosscap.com

Marketing mix External links:

3 statistics that will change your marketing mix – CUInsight
www.cuinsight.com/3-statistics-will-change-marketing-mix.html

What Is Marketing Mix? | Chron.com
smallbusiness.chron.com/marketing-mix-638.html

Marketing strategies External links:

Online Marketing Services | Web Marketing Strategies
www.artunlimitedusa.com

One to One Marketing Strategies and Solutions | 1to1 Media
www.1to1media.com

Your Best FMO | Insurance Marketing Strategies You Can …
www.mandomarketing.com

Marketing strategy External links:

5 Ways to Improve Your Millennial Marketing Strategy
www.entrepreneur.com/article/274880

2018 Social Media Strategy | Marketing Strategy
socialmediastrategiessummit.com/san-francisco-2018

Marketing Strategy Director | Habitat for Humanity
www.habitat.org/about/careers/marketing-strategy-director

Mission statement External links:

Mission Statement | Medtronic
www.medtronic.com/us-en/about/mission.html

How to Write a Mission Statement in 5 Easy Steps | Bplans
articles.bplans.com/writing-a-mission-

Mission & Principles | American Red Cross Mission Statement
www.redcross.org/about-us/who-we-are/mission-and-values

Net contribution External links:

ONS: UK makes £7.1bn net contribution to EU
www.ft.com/content/ac880ac3-d0aa-3b64-97c0-9b68759ec1c0

What is a Net Contribution? – wiseGEEK
www.wisegeek.com/what-is-a-net-contribution.htm

Calculate Net Contribution? | Yahoo Answers
answers.yahoo.com/question/index?qid=20091025223057AAmR8bF

Net profit External links:

Gross Profit Vs. Net Profit | Chron.com
smallbusiness.chron.com/gross-profit-vs-net-profit-4024.html

[PDF]SCHEDULE C-EZ Net Profit From Business 2017
www.irs.gov/pub/irs-pdf/f1040sce.pdf

Form 1040 (Schedule C-EZ)–Net Profit from Business …
taxmap.irs.gov/taxmap/ts0/form1040schedulece_f_4c2def42.htm

New product development External links:

New Product Development Jobs, Employment | Indeed.com
www.indeed.com/q-New-Product-Development-jobs.html

New Product Development Center (NPDC)
npdc.okstate.edu

Organizational culture External links:

Organizational culture is the behavior of humans who are part of an organization and the meanings that the people attach to their actions. Culture includes the organization values, visions, norms, working language, systems, symbols, beliefs and habits.
Reference: www.definitions.net/definition/organizational%20culture

The Four Types of Organizational Culture – POPin
popinnow.com/four-types-organizational-culture

What Is Organizational Culture? | CultureIQ
cultureiq.com/culture

Pareto principle External links:

Pareto principle
Pareto principle. The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.

Pareto Principle — How to Apply It, and What to Avoid.
pinnicle.com/Articles/Pareto_Principle/pareto_principle.html

What is Pareto principle ? – Definition from WhatIs.com
whatis.techtarget.com/definition/Pareto-principle

Perceptual mapping External links:

[PDF]Exercise in Perceptual Mapping – Personal World …
www-bcf.usc.edu/~tellis/perceptual.pdf

Perceptual mapping
Perceptual Mapping is the use of graphs to identify the positioning of products/brands that consumers have, and find their preference. The graphs lay out an X and Y axis with variables and ranges from the most desirable to least desirable. For instance, the far right may be listed as ‘Upper class’ while the left side will be ‘Lower Class’.

[PDF]Perceptual Mapping f – POPULUS – POPULUS | …
www.populus.com/files/Perceptual Mapping_f_1.pdf

Performance indicator External links:

What does performance indicator mean? – Definitions.net
www.definitions.net/definition/performance%20indicator

Understanding Key Performance Indicators or KPI
www.thebalance.com/key-performance-indicators-2275156

Key Performance Indicator (KPI) Examples and …
www.klipfolio.com/resources/kpi-examples

Price elasticity of demand External links:

[PDF]Commuter Rail Transit Price Elasticity of Demand
bber.unm.edu/media/publications/NMRailrunner_20110913.pdf

Price Elasticity of Demand Essays – ManyEssays.com
manyessays.com/essay/price-elasticity-of-demand-1

Pricing objectives External links:

Pricing Objectives | THE SHOP
theshopmag.com/features/pricing-objectives

Four Types of Pricing Objectives | Chron.com
smallbusiness.chron.com/four-types-pricing-objectives-33873.html

Pricing strategies External links:

Pricing strategies (Book, 1975) [WorldCat.org]
www.worldcat.org/title/pricing-strategies/oclc/1055692

Pricing strategies (VHS tape, 1981) [WorldCat.org]
www.worldcat.org/title/pricing-strategies/oclc/20067245

[PDF]Pricing Strategies – An Overview (8/04) – Tudog
www.tudog.com/pdfs/articles/Pricing Strategies.pdf

Product Life Cycle Management External links:

A Guide For Product Life Cycle Management
www.cleverism.com/product-life-cycle-management-guide

Product Life Cycle Management (PLM) – Gartner IT Glossary
www.gartner.com/it-glossary/product-lifecycle-management-plm

Product line External links:

Lighting Products | Controls | Product Line | Eaton
www.cooperindustries.com/content/public/en/lighting/products.html

Lochinvar Products – Crest Condensing Boiler product line.
www.lochinvar.com/products/default.aspx?type=productline&lineid=177

Product Line – Investopedia
investopedia.com/terms/p/product-line.asp

Product management External links:

Master’s Degree in Drug Development & Product Management
ddpm.ucsd.edu

2018 Product Management Bulletins – Risk Management Agency
www.rma.usda.gov/bulletins/pm/index.html

Learn Product Management
Ad · Udemy.com/LearnProductManagement

Product portfolio External links:

Global Product Portfolio | Campbell’s Foodservice
www.campbellsfoodservice.com/products

IXYS Website > Product Portfolio
ixys.com/ProductPortfolio.aspx

The Buildings Product Portfolio – Johnson Controls
www.johnsoncontrols.com/buildings/our-brands

Program Evaluation and Review Technique External links:

PROGRAM EVALUATION AND REVIEW TECHNIQUE–APPLICATIONS …
eric.ed.gov/?id=ED015533

Promotional mix External links:

Promotional Mix | Sales | Direct Marketing
www.scribd.com/doc/31480149/Promotional-Mix

Promotional mix strategy. (VHS tape, 1991) [WorldCat.org]
www.worldcat.org/title/promotional-mix-strategy/oclc/24347262

Promotional Mix | Promotion (Marketing) | Advertising
www.scribd.com/document/254091848/Promotional-Mix

Public relations External links:

Public Relations | About Us – Capital Title of Texas, LLC.
www.ctot.com/publicrelations.html

Title Public Relations Jobs, Employment | Indeed.com
www.indeed.com/q-Title-Public-Relations-jobs.html

Public Relations Job Titles and Descriptions – The Balance
www.thebalance.com/public-relations-job-titles-2061504

Punched cards External links:

[PDF]Programming with Punched Cards
www.columbia.edu/cu/computinghistory/fisk.pdf

Amazon.com : Oxford Poly Index Card Binder, 3 x 5 Inches, Color Will Vary, Includes 50 Pre-Punched Cards (73569) : Office Products
3.9/5(82)

Punched Cards – CHM Revolution – Computer History …
www.computerhistory.org/revolution/punched-cards/2

Quality Function Deployment External links:

Quality Function Deployment QFD :: Overview :: The …
thequalityportal.com/q_know01.htm

QFD Online – Quality Function Deployment
www.qfdonline.com/archives/category/quality-function-deployment

Quality Function Deployment in Excel | Excel QFD Template
www.qimacros.com/quality-tools/qfd

Return on investment External links:

How To Calculate A Return On Investment – Business Insider
www.businessinsider.com/how-to-calculate-a-return-on-investment-2010-1

Return on Investment (ROI) Calculator – Financial …
financial-calculators.com/roi-calculator

Return on Investment (ROI) – Formula and Calculator
financeformulas.net/Return_on_Investment.html

SWOT Analysis External links:

[PDF]STRATEGIC PLANNING AND SWOT ANALYSIS
www.ache.org/pdf/secure/gifts/Harrison_Chapter5.pdf

SWOT Analysis – SWOT Online, Tools, Examples and …
www.swotanalysis.com

Best SWOT Analysis Templates for PowerPoint – …
slidemodel.com/best-swot-analysis-templates-powerpoint

Sales promotion External links:

Levitra Sales Promotion | DXSpharmacy
dxs.us.com/?levitra.sales.promotion

Sales Promotion – Marketing Teacher
www.marketingteacher.com/sales-promotion/

Virago Inc Vancouver, WA Sales Promotion Service – MapQuest
www.mapquest.com/us/washington/virago-inc-364110042

Strategic management External links:

Strategic Management – Strategic Management Insight
www.strategicmanagementinsight.com/topics/strategic-management-planning.html

Strategic Management – AbeBooks
www.abebooks.com/book-search/title/strategic-management

Strategic Management Jobs, Employment | Indeed.com
www.indeed.com/q-Strategic-Management-jobs.html

Sustainable competitive advantage External links:

Flex Culture, a sustainable competitive advantage | Flex
flex.com/about/culture

What Is a Sustainable Competitive Advantage? (with …
www.wisegeek.com/what-is-a-sustainable-competitive-advantage.htm

Unique selling proposition External links:

3 Ways to Discover Your Unique Selling Proposition
www.entrepreneur.com/article/242070

USP Analysis – Finding Your Unique Selling Proposition
www.mindtools.com/pages/article/newTMC_11.htm

Unique Selling Proposition Examples – The Balance
www.thebalance.com/unique-selling-proposition-examples-2917411

Viral marketing External links:

Viral Loops | Viral Marketing Campaigns Made Easy
app.viral-loops.com

MarketingSherpa’s Viral Marketing Hall of Fame 2009: …
www.marketingsherpa.com/article/top-7-campaigns

Untorch | Viral Marketing Tool for Email Sign Ups
untorch.com

Vision statement External links:

Mission Statement vs Vision Statement – Difference and Com…
www.diffen.com/difference/Mission_Statement_vs_Vision_Statement

Our Vision Statement – First Florida Credit Union
www.firstflorida.org/our-vision-statement

Word of mouth marketing External links:

Word Of Mouth Marketing Essays – ManyEssays.com
manyessays.com/essay/word-of-mouth-marketing