Free Assessment: 22 Salesforce Marketing Cloud Things You Should Know

What is involved in Salesforce Marketing Cloud

Find out what the related areas are that Salesforce Marketing Cloud connects with, associates with, correlates with or affects, and which require thought, deliberation, analysis, review and discussion. This unique checklist stands out in a sense that it is not per-se designed to give answers, but to engage the reader and lay out a Salesforce Marketing Cloud thinking-frame.

How far is your company on its Salesforce Marketing Cloud journey?

Take this short survey to gauge your organization’s progress toward Salesforce Marketing Cloud leadership. Learn your strongest and weakest areas, and what you can do now to create a strategy that delivers results.

To address the criteria in this checklist for your organization, extensive selected resources are provided for sources of further research and information.

Start the Checklist

Below you will find a quick checklist designed to help you think about which Salesforce Marketing Cloud related domains to cover and 22 essential critical questions to check off in that domain.

The following domains are covered:

Salesforce Marketing Cloud, Indianapolis, Indiana, Marketing automation, Mobile app, Parent company,, Securities Exchange Commission:

Salesforce Marketing Cloud Critical Criteria:

Survey Salesforce Marketing Cloud outcomes and forecast involvement of future Salesforce Marketing Cloud projects in development.

– How do your measurements capture actionable Salesforce Marketing Cloud information for use in exceeding your customers expectations and securing your customers engagement?

– How do we make it meaningful in connecting Salesforce Marketing Cloud with what users do day-to-day?

– Do you monitor the effectiveness of your Salesforce Marketing Cloud activities?

Indianapolis, Indiana Critical Criteria:

Detail Indianapolis, Indiana strategies and use obstacles to break out of ruts.

– Do we aggressively reward and promote the people who have the biggest impact on creating excellent Salesforce Marketing Cloud services/products?

– Think about the functions involved in your Salesforce Marketing Cloud project. what processes flow from these functions?

– What knowledge, skills and characteristics mark a good Salesforce Marketing Cloud project manager?

Marketing automation Critical Criteria:

Weigh in on Marketing automation tactics and customize techniques for implementing Marketing automation controls.

– Record-keeping requirements flow from the records needed as inputs, outputs, controls and for transformation of a Salesforce Marketing Cloud process. ask yourself: are the records needed as inputs to the Salesforce Marketing Cloud process available?

– What will drive Salesforce Marketing Cloud change?

– Do we have past Salesforce Marketing Cloud Successes?

Mobile app Critical Criteria:

Reorganize Mobile app decisions and revise understanding of Mobile app architectures.

– If web or mobile app is used, has the website been developed in accordance with hopkins and or owasp guidance and is the site actively maintained and updated (see hopkins web checklist)?

– When a Salesforce Marketing Cloud manager recognizes a problem, what options are available?

– What vendors make products that address the Salesforce Marketing Cloud needs?

– What are the steps to take when developing a mobile application?

– How do we maintain Salesforce Marketing Clouds Integrity?

Parent company Critical Criteria:

Co-operate on Parent company tactics and stake your claim.

– Can working in an agile mode assist a corporate venture in achieving good results early, in starting business, and in bringing income for the parent company?

– Who are the people involved in developing and implementing Salesforce Marketing Cloud? Critical Criteria:

Model after management and customize techniques for implementing controls.

– Do we cover the five essential competencies-Communication, Collaboration, Innovation, Adaptability, and Leadership that improve an organizations ability to leverage the new Salesforce Marketing Cloud in a volatile global economy?

– What will be the consequences to the business (financial, reputation etc) if Salesforce Marketing Cloud does not go ahead or fails to deliver the objectives?

– Are accountability and ownership for Salesforce Marketing Cloud clearly defined?

Securities Exchange Commission Critical Criteria:

Boost Securities Exchange Commission quality and point out Securities Exchange Commission tensions in leadership.

– Does Salesforce Marketing Cloud analysis show the relationships among important Salesforce Marketing Cloud factors?

– Think of your Salesforce Marketing Cloud project. what are the main functions?

– What are the Essentials of Internal Salesforce Marketing Cloud Management?


This quick readiness checklist is a selected resource to help you move forward. Learn more about how to achieve comprehensive insights with the Salesforce Marketing Cloud Self Assessment:

Author: Gerard Blokdijk

CEO at The Art of Service |

Gerard is the CEO at The Art of Service. He has been providing information technology insights, talks, tools and products to organizations in a wide range of industries for over 25 years. Gerard is a widely recognized and respected information expert. Gerard founded The Art of Service consulting business in 2000. Gerard has authored numerous published books to date.

External links:

To address the criteria in this checklist, these selected resources are provided for sources of further research and information:

Salesforce Marketing Cloud External links:

Login – Salesforce Marketing Cloud

Product: Platform | Overview | Salesforce Marketing Cloud

2016 State of Marketing | Salesforce Marketing Cloud

Indianapolis, Indiana External links:

Welcome Tiger Lily Restaurant | Indianapolis, Indiana

King Ribs B-B-Q | Indianapolis, Indiana | Barbecue

Gospel Assembly Church – Indianapolis, Indiana

Marketing automation External links:

Narrow ::: Twitter Marketing Automation

Best-in-Class Marketing Automation Software – Marketo

Email Marketing & Marketing Automation Software – SendinBlue

Mobile app External links:

AustralianSuper – Mobile App

Parking mobile app & payment solution | PayByPhone – Mobile App Builder

Parent company External links:

Our Parent Company DEKRA | VTNZ

Parent Company | Langham Hospitality Group

Aluco SEVEN – Parent Company – Aluminium Composite Panel External links:

100 Sales Tips for 2016 –

Data Connect –

Securities Exchange Commission External links:

Jeff Ramson and the Securities Exchange Commission (SEC)

Securities Exchange Commission –

Securities Exchange Commission –