Top 190 Business case Goals and Objectives Questions

What is involved in Business case

Find out what the related areas are that Business case connects with, associates with, correlates with or affects, and which require thought, deliberation, analysis, review and discussion. This unique checklist stands out in a sense that it is not per-se designed to give answers, but to engage the reader and lay out a Business case thinking-frame.

How far is your company on its Business case journey?

Take this short survey to gauge your organization’s progress toward Business case leadership. Learn your strongest and weakest areas, and what you can do now to create a strategy that delivers results.

To address the criteria in this checklist for your organization, extensive selected resources are provided for sources of further research and information.

Start the Checklist

Below you will find a quick checklist designed to help you think about which Business case related domains to cover and 190 essential critical questions to check off in that domain.

The following domains are covered:

Business case, Business plan, Case competition, Cost–benefit analysis, Customer satisfaction, Gap analysis, Innovation, Net present value, Opportunity cost, Optimism bias, Planning fallacy, Presentation, Project, Project management, Project manager, Public sector, Reference class forecasting, Resources, Software upgrade, Stakeholder, System performance, Win-win:

Business case Critical Criteria:

Facilitate Business case projects and oversee Business case requirements.

– Who is driving and leading the business case development for your organization?

– Is there a business case where additional cyber security risks are involved?

– What is the security -life cycle identity management business case?

– What vendors make products that address the Business case needs?

– Have sensitivity of the business case been calculated?

– How do we go about Securing Business case?

– Right business case?

Business plan Critical Criteria:

Examine Business plan adoptions and revise understanding of Business plan architectures.

– Its important to reach your customers. Every business, if wise, will have a promotion and advertising plan. You need to consider the image you want to project to your customers about your business. Will your business stand out because you are a proven a leader in the service or product industry by providing innovative services or products, or you provide customer confidence by providing high quality Customer Service?

– Do those selected for the Business case team have a good general understanding of what Business case is all about?

– Have the types of risks that may impact Business case been identified and analyzed?

– Have Business Plans with your Critical Preferred Vendors?

– Do you need to develop a Human Resources manual?

– How do you plan to address Customer Service?

– Do we offer Superior Customer Service?

Case competition Critical Criteria:

Have a round table over Case competition leadership and oversee implementation of Case competition.

– How do you determine the key elements that affect Business case workforce satisfaction? how are these elements determined for different workforce groups and segments?

– How do we go about Comparing Business case approaches/solutions?

– How can the value of Business case be defined?

Cost–benefit analysis Critical Criteria:

Tête-à-tête about Cost–benefit analysis outcomes and revise understanding of Cost–benefit analysis architectures.

– What management system can we use to leverage the Business case experience, ideas, and concerns of the people closest to the work to be done?

– Will Business case have an impact on current business continuity, disaster recovery processes and/or infrastructure?

– How will we insure seamless interoperability of Business case moving forward?

Customer satisfaction Critical Criteria:

Check Customer satisfaction quality and learn.

– Do we Make sure to ask about our vendors customer satisfaction rating and references in our particular industry. If the vendor does not know its own rating, it may be a red flag that youre dealing with a company that does not put Customer Service at the forefront. How would a company know what to improve if it had no idea what areas customers felt were lacking?

– What is the difference, if any, in customer satisfaction between the use and results of agile-driven software development methods and the use and results of plan-driven software development software development methods?

– How important are hard measurements that show return on investment compared to soft measurements that demonstrate customer satisfaction and public perception?

– Performance Standard: What should be the standards for completeness, reliability, accuracy, timeliness, customer satisfaction, quality and/or cost?

– Has it re-engineered or redesigned processes, and leveraged technologies to improve responsiveness, Customer Service and customer satisfaction?

– What will be the consequences to the business (financial, reputation etc) if Business case does not go ahead or fails to deliver the objectives?

– How does the company manage the design and delivery of products and services that promise a high level of customer satisfaction?

– Is the Customer Satisfaction Process something which you think can be automated via an IVR?

– How does the firm measure and monitor client service and customer satisfaction?

– What is the purpose of Business case in relation to the mission?

– What employee characteristics drive customer satisfaction?

– What are internal and external Business case relations?

Gap analysis Critical Criteria:

Mine Gap analysis issues and raise human resource and employment practices for Gap analysis.

– What are your results for key measures or indicators of the accomplishment of your Business case strategy and action plans, including building and strengthening core competencies?

– What are our best practices for minimizing Business case project risk, while demonstrating incremental value and quick wins throughout the Business case project lifecycle?

Innovation Critical Criteria:

Collaborate on Innovation governance and assess what counts with Innovation that we are not counting.

– Is one supplier head and shoulders above the rest in terms of the value it provides; including price, innovation, ability to adapt to changing situations, capacity to work with your team, task joint risks, etc?

– How do you measure the Operational performance of your key work systems and processes, including productivity, cycle time, and other appropriate measures of process effectiveness, efficiency, and innovation?

– Do we cover the five essential competencies-Communication, Collaboration,Innovation, Adaptability, and Leadership that improve an organizations ability to leverage the new Business case in a volatile global economy?

– When placing suppliers in the matrix, you should consider the positive aspects as well as the risks. For example, could the supplier help with service innovation/transformation?

– What are the key elements of your Business case performance improvement system, including your evaluation, organizational learning, and innovation processes?

– What is, really, the difference between development and innovation, i.e. how big or radical do changes have to be to warrant the label innovation ?

– Do you see the need to clarify copyright aspects of the data-driven innovation (e.g. with respect to technologies such as text and data mining)?

– In some projects up to 85% of the changes are performed by a small core of developers, what space for innovation is left?

– To what extent does your organization have experience with big data and data-driven innovation (DDI)?

– What are the disruptive innovations in the middle-term that provide near-term domain leadership?

– What are the three most important things we need to focus on to foster innovation?

– How do we enable market innovation while controlling security and privacy?

– Do you collaborate with customers for product development and/or innovation?

– How does technology destiny affect organizational innovation?

– What can we do to foster greater levels of innovation?

– Does technological diversification promote innovation?

– What is the newest innovation in online learning?

Net present value Critical Criteria:

Prioritize Net present value results and display thorough understanding of the Net present value process.

– When using the net present value method, how does one know whether the true rate of return is greater or less than the discount rate?

– Does Business case analysis show the relationships among important Business case factors?

– How does the organization define, manage, and improve its Business case processes?

– What is the major disadvantage of the net present value method?

– Has the products net present value (npv) been calculated?

– Are there recognized Business case problems?

Opportunity cost Critical Criteria:

Mix Opportunity cost goals and budget the knowledge transfer for any interested in Opportunity cost.

– What is the opportunity cost of providing staff with the potential to learn new technologies or increase their expertise?

– What are the top 3 things at the forefront of our Business case agendas for the next 3 years?

– Meeting the challenge: are missed Business case opportunities costing us money?

– What are the opportunity costs for conducting the program?

– Does the Business case task fit the clients priorities?

Optimism bias Critical Criteria:

Sort Optimism bias planning and catalog what business benefits will Optimism bias goals deliver if achieved.

– How do we measure improved Business case service perception, and satisfaction?

Planning fallacy Critical Criteria:

Familiarize yourself with Planning fallacy leadership and optimize Planning fallacy leadership as a key to advancement.

– Where do ideas that reach policy makers and planners as proposals for Business case strengthening and reform actually originate?

– How will you know that the Business case project has been successful?

– Which individuals, teams or departments will be involved in Business case?

Presentation Critical Criteria:

Track Presentation goals and oversee Presentation requirements.

– Can the system protect against unauthorized access by use of an image versus presentation of an actual biometric object (i.e., presentation of a picture of an iris/retina versus presentation of the actual eye)?

– You meet with the chief executive – you start your presentation. after the first three of sixty slides he/she says, I am convinced, what should we do?

– Do the requirements that weve gathered and the models that demonstrate them constitute a full and accurate representation of what we want?

– Has the presentation of search results based on various parameters such as content type or topic been determined?

– Global email, posters, paycheck advice messages, intranet, presentations, Health & Benefit Fair?

– Is any of this documentation suitable for a journal article or conference presentation?

– What is the source of the strategies for Business case strengthening and reform?

– What are the key promotion and shelf presentation tactics?

– Is there a prescriptive presentation format?

– What are specific Business case Rules to follow?

– Who sets the Business case standards?

Project Critical Criteria:

Adapt Project results and separate what are the business goals Project is aiming to achieve.

– Does the design of the program/projects overall data collection and reporting system ensure that, if implemented as planned, it will collect and report quality data?

– What are the major differences between cash flow analyses for an expansion project and those for a replacement project?

– Include all projected income and all projected cash disbursements (payments) Hows your cash flow?

– How have the content themes in the management of programs and projects evolved over time?

– What is the project time schedule for developing and launching the product?

– Are the project teams ready to function within agile project management?

– Is the funding for the project secure, or is only part of it in place?

– Are there any drawbacks to using a responsibility assignment matrix?

– How long will/should data be kept beyond the life of the project?

– How can you make DevOps real as part of your course work and projects?

– What steps are required so as to launch a new Product?

– What is the estimated value of the project?

– How does cost of change affect software?

– How important is the original schedule?

– How much project management is needed?

– Why is the problem important?

– Is there any justification?

– Who is doing what for whom?

– What is Resource Planning?

– How is it justified?

Project management Critical Criteria:

Cut a stake in Project management planning and forecast involvement of future Project management projects in development.

– In the case of a Business case project, the criteria for the audit derive from implementation objectives. an audit of a Business case project involves assessing whether the recommendations outlined for implementation have been met. in other words, can we track that any Business case project is implemented as planned, and is it working?

– From an organizational perspective, what are the trade-offs involved in shifting all project management to an agile approach, versus maintaining a mixed portfolio of agile and traditional development?

– Which existing processes, tools and templates for executing projects can be applied to the agile project management framework?

– How can an agile project manager balance team level autonomy and individual level autonomy in agile software teams?

– So, if the project no longer needs a detailed master project plan, why does it need a project manager?

– So, how do we adapt project management techniques to deal with this key reality?

– How difficult is agile project management for outsourced or off-shored projects?

– What happens to the function of the business analysis in user story development?

– Do project management and Change Management look the same for every initiative?

– Our project management standards do they support or undermine Risk Management?

– Will reporting methods be different for agile versus traditional projects?

– How can Trello be used as an Agile project management tool?

– Agile Project Management and PRINCE2 9 – one or the other, or both?

– What are the Commercial aspects of Project Management?

– What is an economic aspect of Project Management?

– What is the meaning of success in this context?

– What project management associations are you a member of?

– How do we deal with change when it happens?

– What is Project Management?

Project manager Critical Criteria:

Consolidate Project manager risks and find the essential reading for Project manager researchers.

– There is lots of discussion about the role of a project manager; whether a project manager is needed in the agile world or not. How much and which way a traditional project manager has to change his/her management style or way of working in order to be an agile project manager?

– With agile processes promoting the concept of self-directed teams, is there room for the conventional project manager or does this role also need to evolve to suit the principles of the new paradigm?

– How much and which way a traditional project manager has to change his/her management style or way of working in order to be an agile project manager?

– What are the actions taken by project managers when leading and implementing a transformational change initiative?

– How can an agile project manager balance team level autonomy and individual level autonomy in agile software teams?

– What should the project manager(s) do differently next time your organization undergoes a change process?

– What processes do project managers and content strategists use to collect content for client websites?

– What are the most important skills practitioners consider make an effective people project manager?

– So, if the project no longer needs a detailed master project plan, why does it need a project manager?

– Do the Business case decisions we make today help people and the planet tomorrow?

– What project management qualifications does the Project Manager have?

– Can project managers measure project status at any point in time?

– What is the necessity of a Project Manager?

– What is the duty of a Project Manager?

– What was the project manager best at?

– Who are the project managers?

Public sector Critical Criteria:

X-ray Public sector planning and learn.

– Who is responsible for ensuring appropriate resources (time, people and money) are allocated to Business case?

– Does Business case create potential expectations in other areas that need to be recognized and considered?

– Does Business case appropriately measure and monitor risk?

Reference class forecasting Critical Criteria:

Devise Reference class forecasting failures and find out.

– What are your key performance measures or indicators and in-process measures for the control and improvement of your Business case processes?

– Is Business case dependent on the successful delivery of a current project?

– Is there any existing Business case governance structure?

Resources Critical Criteria:

Have a session on Resources strategies and catalog Resources activities.

– Who will be responsible for leading the various bcp teams (e.g., crisis/emergency, recovery, technology, communications, facilities, Human Resources, business units and processes, Customer Service)?

– Should pay levels and differences reflect the earnings of colleagues in the country of the facility, or earnings at the company headquarters?

– What are the costs and benefits (direct and indirect) of allocating resources to modify the program?

– How do you prove data provenance in a cloud computing scenario when you are using shared resources?

– What are the procedures for filing an internal complaint about the handling of personal data?

– Is business intelligence set to play a key role in the future of human resources?

– Is maximizing Business case protection the same as minimizing Business case loss?

– How important is it for organizations to train and develop their Human Resources?

– Are resources allocated to remediate most vulnerable systems with the highest impact?

– Can you think of other ways to reduce the costs of managing employees?

– What resources are required to conduct and write up the evaluation?

– What are ways to reduce the costs of managing employees?

– How do you move resources from one side to the other?

– Does the hr plan make sense to our stakeholders?

– Has AGILE managed the staff and resources well?

– Who controls critical resources?

Software upgrade Critical Criteria:

Substantiate Software upgrade visions and learn.

– Think about the functions involved in your Business case project. what processes flow from these functions?

– Are there Business case problems defined?

– Is Business case Required?

Stakeholder Critical Criteria:

Look at Stakeholder issues and suggest using storytelling to create more compelling Stakeholder projects.

– Many teams will find that informal modeling sessions around whiteboards will be sufficient, although sometimes more formal modeling sessions, such as Joint Application Design (JAD) strategies or stakeholder interviews will work best. How will nonfunctional requirements pertaining to availability, security, performance, and many other factors be addressed?

– The communication objectives need to be tailored to each stakeholder group, depending on their level of influence, power, and support. Is the message intended to persuade, inform, educate, create participation, influence, change perceptions, influence behavior, engage, garner support, address concerns, or establish ambassadors to support the change?

– Much of the agile advice is oriented towards small teams of up to ten people, who are either co-located or near located, who have ready access to their primary stakeholders, and who are working on software that can be easily organized into a series of small releases. What about large teams?

– Are we using Business case to communicate information about our Cybersecurity Risk Management programs including the effectiveness of those programs to stakeholders, including boards, investors, auditors, and insurers?

– Have policy priorities affecting key data governance rules and requirements been identified,and has agreement (either a formal agreement or a verbal approval) on priorities been secured from key stakeholders?

– When do we begin thinking about who are the key stakeholders, groups, and individuals in the organization who must feel the need for change for team training to happen. are they on-board yet?

– Are we communicating about our Cybersecurity Risk Management programs including the effectiveness of those programs to stakeholders, including boards, investors, auditors, and insurers?

– Are there project management practices that remain constant across traditional, hybrid, and agile approaches (e.g., Risk Management, stakeholder management, team building)?

– How can organizations monitor their CSP and provide assurance to relevant stakeholders that privacy requirements are met when their PII is in the cloud?

– Does the organization have policies and procedures in place to ensure that data are accurate, complete, timely, and relevant to stakeholder needs?

– Who are all of the stakeholders in this decision we need to make, or in this process we are about to change?

– Do any of the stakeholders have a high profile which could be used to promote the program?

– In a project to restructure Business case outcomes, which stakeholders would you involve?

– Who are the most critical stakeholders relative to the planned change?

– Are the people changing, especially the sponsors or stakeholders?

– How will the data be shared with other stakeholders?

– Why identify and analyze stakeholders and their interests?

– Who are the likely stakeholders in this program?

System performance Critical Criteria:

Use past System performance decisions and summarize a clear System performance focus.

– Is an asset management process(es) in place to inventory and manage this new asset (investment) from a property management perspective, to provide Configuration Management support, and to monitor system performance?

– Have you considered that metrics collection, and system performance and security monitoring are more difficult in the cloud?

– Who will be responsible for deciding whether Business case goes ahead or not after the initial investigations?

– What are the important external or multisectoral determinants of system performance?

– What are the Key enablers to make this Business case move?

– Who will provide the final approval of Business case deliverables?

Win-win Critical Criteria:

Boost Win-win tactics and forecast involvement of future Win-win projects in development.

– Can we add value to the current Business case decision-making process (largely qualitative) by incorporating uncertainty modeling (more quantitative)?

– Who will be responsible for documenting the Business case requirements in detail?

– What about Business case Analysis of results?


This quick readiness checklist is a selected resource to help you move forward. Learn more about how to achieve comprehensive insights with the Business case Self Assessment:

Author: Gerard Blokdijk

CEO at The Art of Service |

Gerard is the CEO at The Art of Service. He has been providing information technology insights, talks, tools and products to organizations in a wide range of industries for over 25 years. Gerard is a widely recognized and respected information expert. Gerard founded The Art of Service consulting business in 2000. Gerard has authored numerous published books to date.

External links:

To address the criteria in this checklist, these selected resources are provided for sources of further research and information:

Business case External links:

How to write a business case – Reference from

Most Important Business Case Studies – Business Insider

What is business case? – Definition from

Business plan External links:

How to Write a Business Plan (with Sample Business Plans)

An Introduction to Business Plans – Entrepreneur

How to Write a Business Plan for a Small Business: 14 Steps

Case competition External links:

UAB – SHP – Health Administration Case Competition – …

[PDF]2016 Sales Management Case Competition

Case Competitions | UConn MBA Program

Customer satisfaction External links:

Why Customer Satisfaction is Important (6 Reasons)

Academy Sports + Outdoors Customer Satisfaction …

Wawa Customer Satisfaction Survey – Welcome

Gap analysis External links:

How to Perform a Technology Gap Analysis for Your …

How to Write a Gap Analysis Report |

5 Simple Steps On How To Do A Gap Analysis | Rob Kelly

Net present value External links:

Net Present Value – NPV – Investopedia – NPV

How to Calculate Net Present Value (Npv) in Excel – YouTube

Introduction To Net Present Value And Internal Rate Of Return

Opportunity cost External links:

Opportunity Cost – Investopedia

Opportunity cost –

What is an opportunity cost? definition and meaning

Optimism bias External links:

The Optimism Bias –,8599,2074067,00.html

The Optimism Bias and Its Impact – Verywell

Tali Sharot: The optimism bias | TED Talk

Planning fallacy External links:

The planning fallacy and reference class forecasting

The Planning Fallacy: Why We Always End Up …

Planning Fallacy – The Personal MBA

Presentation External links:

Presentation Titles that Attract an Audience

Untitled Presentation | Industries | Automotive Industry

Untitled Presentation – SlideShare

Project External links:

Service Dog Project, Danes for the Mobility Disabled

Project management External links:

LearnSmart IT & Project Management Online Training …

CCRS | Project Management Institute

Project manager External links:

FPL Project Manager Locator –

What is a Project Manager? – CEG

Project Manager job description template | Workable

Public sector External links:

NEOGOV HRMS | HR Software for Government & Public Sector

SunGard Public Sector NaviLine®

Reference class forecasting External links:

The planning fallacy and reference class forecasting

Reference class forecasting – Revolvy class forecasting

Musings on project management: Reference Class Forecasting

Resources External links:

Minnesota Department of Natural Resources: Minnesota …

Software upgrade External links:

Software upgrade | Samsung IN

Software upgrade | Samsung LEVANT

Stakeholder External links:

Stakeholder | Definition of Stakeholder by Merriam-Webster

Stakeholder Definition – The Glossary of Education Reform

Quorum | Stakeholder Engagement, Grassroots …

System performance External links:

System Performance Measures – HUD Exchange

P2181 Cooling System Performance Code – DTC Codes …

Understanding AMS360 System Performance – Vertafore

Win-win External links:

Win-Win Negotiation – Negotiation Skills from

Win-Win (Video 2016) – IMDb